Mood Board for Vittles food packaging;

Utilising the mood board template, this is how i envision the company. The main part of the board that i will focus on is the furniture aspect, i think there is some great potential in the shape of the chair, as it is very organic and comfortable. the leading lines and curvature of the chair are what make it interesting. I think i could carry this out into the packaging design.

Also the typeface is what i will use for the vittles logotype.

Childrens Organic Food Packaging Design Research;

A envionmentally sustainable packaging design that looks similar to the 'brown paper bag' lunch box children used to get. It has been spiced up with some colour graphics.

Kidease boxes are designed to appeal to children with colourful graphics. There are a series of different designs with a colourful monster on the front. I think having a playful character in bright colours will appeal to the school children.

I just liked the net for this packaging where the four sides on the net fold in to create an interesting looking front panel.

These are small ice cream or pudding cups that have great appeal to children. The graphics turn the packaging into small animals with the base of the packaging acting as their bodies. This sort of packaging is hard to achieve for this assignment but an interesting idea for how to appeal to children.

The dye cuts on these packaging allow the customer to see inside the product at what they are buying. They use minimal surface graphics and two spot colours for all the designs. This design would appeal to parents.

The handle on this packaging is the main interest of this packaging, the graphics are simple and focus on the logo. The other interest is the cutlery holder on top of the packaging. I like this design, but the handle would make it difficult to stack the packaging on top of each other which would make transport and displaying them difficult.

No surface graphics and a very simple design and dye cut. The handles again make it difficult to stack and transport, but as it is vertical instead of horizontal, it makes less of an impact.

RAW. The interesting shaped dye cuts make a focal point on the packaging. The bold colours would be appealing to both target markets of parents and children.

These are adorable little juice box packaging designs. It utilises the shape of the packaging as a base and then uses surface graphics to give it character. This tactic would be very appealing to children, and parents would buy them for their children as they are unique and interesting.

Another take on making the shape of the packaging appealing to children, this time buy adding extra limbs to create a character. This type of design would be veery appealing to younger children.

Packaging Design Colours;

Some tips i found about gender neutral colours for packaging design:

•    Use strong contrasts between any background color and the overlying text

•    Keep the backgrounds behind text solid and plain

•    Use one dominant color in headings and borders (bright tones are better)

•    Provide visual interest with contrast colors (complementary or closely related to the
dominant)

•    Select colors that closely relate to primary or secondary colors when possible

•    Stay away from neon, pastel, and anything too dark, discordant, or unusual

•    Stay in browser friendly fields

Some gender colours for boys, girls and then gender neutral.

note the whites and creams are consistent throughout.

New Logo

This logo is more organic and friendly. The typeface is better suited to the corporate identity and the colour is more suitable both for an apple and a food company.