Vittles Brief;
Identity Systems
Wednesday, 11 April 2012
Thursday, 5 April 2012
Final Design Solution
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Final design solution, the bright colours of the fruits and game on the bottom make it more appealing to children. |
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The inside designs for the packaging to go inside the lid and on the inside bottom of the packaging. |
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The connectagon game for the bottom of the packaging. only a few will be included on eaech package to encourage more purchases. They will be cut out and stuck together |
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What the connectagons will look like |
Wednesday, 4 April 2012
Monday, 2 April 2012
Saturday, 31 March 2012
Mood Board for Vittles food packaging;
Utilising the mood board template, this is how i envision the company. The main part of the board that i will focus on is the furniture aspect, i think there is some great potential in the shape of the chair, as it is very organic and comfortable. the leading lines and curvature of the chair are what make it interesting. I think i could carry this out into the packaging design.
Also the typeface is what i will use for the vittles logotype.
Friday, 30 March 2012
Childrens Organic Food Packaging Design Research;
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A envionmentally sustainable packaging design that looks similar to the 'brown paper bag' lunch box children used to get. It has been spiced up with some colour graphics. |
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I just liked the net for this packaging where the four sides on the net fold in to create an interesting looking front panel. |
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No surface graphics and a very simple design and dye cut. The handles again make it difficult to stack and transport, but as it is vertical instead of horizontal, it makes less of an impact. |
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RAW. The interesting shaped dye cuts make a focal point on the packaging. The bold colours would be appealing to both target markets of parents and children. |
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Another take on making the shape of the packaging appealing to children, this time buy adding extra limbs to create a character. This type of design would be veery appealing to younger children. |
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